Hi, this is Dr. Fab Mancini, welcome to the Dr. Fab Show, and I want you to know what I discovered is called leverage. Leverage means that you’re going to be able to call on someone else out there to help you achieve what you can’t achieve by yourself. Leverage is when you get the resourcefulness within yourself and leverage your skills sets, right?
1. Set your goal.
2. Ask for help from those you know.
3. Find win, win, win scenarios.
You know, when I became President of Parker University, one of the main responsibilities was to run Parker seminars.
Parker seminars are the leading industry seminars for the chiropractic profession in order to teach doctors of chiropractic, not only the clinical skills but more importantly, how to be successful in practice, how to better serve more people out there.
One of the things that I discovered is that I’ve never run a seminar before.
So I asked myself, how am I going to do this and turn those seminars around?
And that’s one of the things that I discovered.
Hi, this is Dr. Fab Mancini, welcome to the Dr. Fab Show, and I want you to know what I discovered is called leverage.
Leverage means that you’re going to be able to call on someone else out there to help you achieve what you can’t achieve by yourself.
Leverage is when you get the resourcefulness within yourself and leverage your skills sets, right?
I was a pretty good speaker so I began to speak at the program and get people inspired.
I was also somebody that was a good relationship builder.
I began to build relationships with, not only our attendees but our speakers and our vendors.
I started leveraging other people out there to help me manifest the goal that I had for these seminars, and that was to be the biggest seminars.
Even bigger than they were before.
I want to share with you the three things that allow me to leverage every single day.
The first one is, set your goal.
You see, it’s hard to be able to leverage anyone else unless you know what it is that you’re after.
You’ve got to make sure that you’re very clear with what your goals are and then once you have a goal then you can determine, who do I know in my circle that can help me with this?
The other day I was giving a lecture and somebody says to me, in the audience, “Hey, the sound system in there is good but I have a sound system that it will be better. If you ever want to use it you’re more than welcome to it and I won’t even charge you. I’m so grateful for the fact that you’re coming out here and inspiring all of us.”
Leverage is using somebody else’s resources to help you deliver a better service, deliver a better product.
You got to find out what that goal is and then you got to find out, who do I know that would allow me to be able to do it better, greater, reach more people, et cetera.
The second thing that I discovered is, I need to ask for help from those people.
You see, many of us have a difficulty reaching out because we think, “Oh I can do it all by myself.”
You can’t do it to the degree that you could if you want to do things big,
if you want to do things right, you want to leverage as many people as you can to buy into your vision.
That’s what leverage is.
Leverage is just sharing your vision with other people and then finding those people out there that want to support you in that vision.
For me, building Parker seminars is making sure that every speaker understood that my goal was to fill that room with as many people as possible so they can deliver a great message.
But for that I needed them to be able to invite all of their followings.
It was to tell the vendors that, “Hey listen, I want to make sure that the expo hall is filled with so many people but I need to send you an email. I need you send a letter to all of your people and say, “Come to this seminar because we’re going to launch something totally different.”
We have a new product.
We have a new service.
Get them into the seminar.
The last thing that I discovered to leverage is to create a win-win-win situation.
A win-win-win scenario always is going to be sustainable.
In a win-win scenario, in my opinion, is that we find a win that is going to help somebody outside of ourselves.
Let’s say you and I are doing a deal together, we’re going to find the first win to be, what can we do to help people?
To help the customers that we have.
The second one, I’m going to put you as my second win and you’re going to put me on your second win and the third way is the way that we’re going to win ourselves.
Find a win-win-win situation and you can leverage and sustain that leverage forever because nobody will ever leave you or feel that you took advantage of them if everybody’s winning along the way.
I hope you’ve enjoyed this episode.
Right now, please write me down below what it is that you’re going to do to start leveraging more the people around you, the circumstances, the resources that you have around you in order to help you better serve the people that you’re serving right now.
I’ll see you on the next episode.